About Us

Hi, I’m Annabelle — a mother, skincare formulator, and beauty professional dedicated to helping women feel confident and cared for throughout pregnancy and postpartum.

As a mum to a 10-month-old and with another baby on the way in April, I’ve experienced firsthand the changes and challenges that come with motherhood. These experiences inspired me to create a brand that supports women through every stage — offering products that nurture, restore, and celebrate the skin you’re in.

With qualifications in Skincare Formulation, Beauty Therapy, and Makeup Artistry, my mission is to combine professional expertise with genuine understanding. I’m passionate about formulating safe, effective, and luxurious products that align with the needs of expectant and new mothers — because self-care should never be an afterthought.

My mission is to provide women with high-quality, thoughtfully crafted skincare that promotes confidence, comfort, and connection during one of life’s most transformative journeys.

My passion lies in empowering women to prioritise their wellbeing, embrace their natural beauty, and take time for themselves — guilt-free.

As both a mother and businesswoman, I’m committed to building a brand that values integrity, transparency, and care in every detail — from formulation to packaging.